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About easypaisa

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From pioneering Pakistan’s first branchless mobile money transfer solution in 2009 to transforming the nation’s digital financial landscape, easypaisa has redefined accessibility, impact, and scale.

With over 50 million registered users, one in four Pakistani adults, a strong 31% women user base, and 2.8 billion transactions processed in 2024 valued at a staggering PKR 9.7 trillion (approximately 9% of Pakistan’s GDP), easypaisa has established itself as a trailblazer in Pakistan’s financial ecosystem.

Backed by world-class shareholders, Telenor Group, a leading telecom operator in Asia and the Nordics, and Ant Group, the force behind Alipay, the world’s leading open internet platform, we are committed to delivering secure, seamless, and innovative financial solutions to millions of Pakistanis.

As Pakistan’s first digital bank, we are taking a transformative leap in financial services, empowering customers with a complete banking experience that’s entirely online. By eliminating traditional branch visits, we are breaking barriers and setting a new standard for digital financial accessibility and innovation.

Having introduced branchless banking to Pakistan, we continue to push boundaries, expanding into digital payments, lending, investments, and platform services. With our seamless, 24/7 digital financial solutions, banking is no longer a place you go to—it’s wherever you are.

Our Mission
Transform Pakistan into a cashless and financially inclusive society by creating value through the power of collaboration and technology.
 
Our Vision
Creating a transparent economy that all Pakistanis can participate in.
 
Our Values
1. Integrity and Honesty – demonstrated by transparency, commitment and truthfulness.
2. Extreme Ownership – demonstrated by taking responsibility and accepting accountability for all outcomes.
3. Collaboration and Teamwork – demonstrated by working collectively and helping each other succeed.
4. Customer Focused – demonstrated by always keeping customers first. All actions and decisions should bear in mind the impact on both our internal and external customers.

easypaisa, Pakistan’s first mobile banking platform launched in 2009, is the only GSMA mobile money certified service in the country. Initially launched as a money transfer service, easypaisa empowers underserved masses by bringing convenience and freedom to their lives, and has today become the category name for money transfers, synonymous with convenience and reliability.

With the largest footprint in the country, constant innovation, an ever-growing range of ground-breaking digital solutions and the easypaisa app, easypaisa is turning into a complete lifestyle platform which enables people across Pakistan to truly adopt the digital way of life. easypaisa is part of Telenor Microfinance Bank and operates as a branchless banking service. easypaisa is driven by the bank’s vision and mission of transforming the financial landscape of the country and providing instant access to convenient digital financial services. To read more about Telenor Microfinance Bank, please visit www.telenorbank.pk

Corporate Social Responsibility – CSR