ISLAMABAD - April 16, 2013: Pakistan’s premier branchless banking service, Easypaisa has launched Khushaal Munafa, the first savings product on a branchless banking platform offering monetary returns to its Easypaisa Mobile Account customers. The launch of Khushaal Munafa is yet another important step towards the financial inclusion of rural and semi-urban Pakistanis, many of whom have no choice today but to save their funds in informal savings.